YouTube Shopping launch in India. As YouTube expands monetisation options offer to video creators in the country. The affiliate marketing program was previously launch in countries like South Korea and the US, and the company says eligible creators will be able to tag brands in their videos.
YouTube Shopping will work with two major e-commerce platforms in India at launch.
It will be available on the web, mobile apps, and connect TVs (CTV) for horizontal videos, livestreams, and Shorts videos.
YouTube says that video creators will be able to sign up for YouTube Shopping.
When a channel’s application to join the affiliate marketing program has approve, they will be able to tag products and retailers in their videos, Shorts, or livestreams.
Viewers will be able to browse those products without leaving the video.
When viewers click on links and make a purchase on the retailer’s website, YouTube says it has partner with Flipkart and Myntra, the video creator will earn a commission on the viewer’s entire purchase, as per Google.
The commission rate for various products will be display during the tagging process, and creators can tag up to 30 products in a video.
There are certain eligibility requirements that will need to be met, a creator’s channel will need to be part of the YouTube Partner Program, be based in India, and have more than 10,000 subscribers.
Channels that are set at Made for Kids or a music channel aren’t eligible to sign up for the program.
The platform will also restrict channels with Community Guideline Strikes in certain sensitive policy areas from joining the YouTube Shopping affiliate marketing program.
While, tags for products won’t be display on videos that contain claim content, as per YouTube.
How to Sign Up for YouTube Shopping?
YouTube channels that are qualified to join the YouTube Shopping affiliate program can sign up via the YouTube Studio website.
Follow These Steps
- Log in to YouTube Studio and click on Earn from the menu on the left.
- Navigate to Programs
- Click Join Now.
- Read the terms of service display on your screen
- Accept them to join the program.
