Instagram announce the launch of its Creator Lab in India. This event will feature popular Instagram users from India and will be available in English and Hindi, with captions in five other languages.
The Instagram also announce the launch of three new features on the photo and video sharing platform, aim at increasing engagement on the platform via stories, direct messages (DMs) and notes and also highlighting recent features that are already rolling out to users.
Building on the company’s Born on Instagram programme that was launch in 2019, the Instagram Creator Lab will offer resources for content creators in India.
Content for the Creator Lab will be source from other creators, according to details share by Paras Sharma, Director (Global Partnerships), Meta India.
The Instagram Creator Lab will include content from 14 creators across the country.
They will share insights and strategies for aspiring creators, and the content will be available in Hindi and English and Meta will also provide captions in Bengali, Hindi, Kannada, Malayalam, Tamil, and Telugu.
The first feature launch by Instagram is call as Comments in Stories and it allows one to comment on a user’s stories, which are visible to other users.
As Instagram allow users to leave comments on posts and reels that would only be visible to their followers, and the Comments in Stories feature expands on the same functionality.
These comments will disappear 24 hours after the story was posted.
But, if a user adds a story to their Highlights, then the comments will remain visible.
Instagram also says it will allow users to turn off the comments feature on stories.
Instagram recently roll out the ability to use cutouts of images as stickers on stories, and the same functionality is now being expand to chats on the platform.
You will soon be able to send cutouts of images from their camera roll as stickers in DMs, as per the company.
Other feature call as Birthday Notes will soon be roll out to users on Instagram, and it is aim at increasing engagement on the platform.
Those who opt in to use the feature will see a small hat icon appear in the Instagram Notes section on their birthday.
As per Instagram, Birthday Notes will use the same privacy settings as regular Instagram notes, which means that users will probably want to configure these settings before enabling this feature.
