Netflix has launch its online store called Netflix.shop. The Netflix first owned-and-operated retail outlet to sell products directly. This online store will sell exclusive, limited editions of “carefully selected, high-quality apparel and lifestyle products”.
Netflix online store will be exclusive merch based on ”The Witcher” and ”Stranger Things”, two original series with rabid fandoms and new Netflix logo-wear from Japanese fashion house BEAMS.
The Netflix is introducing a collection of anime-inspired collectibles from three up-and-coming designers like Nathalie Nguyen, Kristopher Kites, and Jordan Bentley.
Netflix develope and launch the e-commerce site with Shopify.
The Netflix shopping site will first be available in the US before expanding to other countries in the coming months.
Netflix already has licensing deals for hundreds of products based on its original programming which sold by Target, Walmart, Amazon, H&M, Sephora, and many other retailers.
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